Air New Zealand staff bare all for safety... almost
Reuters | 07/02/2009 7:05 PM
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WELLINGTON - Air New Zealand (AIR.NZ) has hit on a novel way to make sure even the most jaded flyers keep their eyes glued on its flight safety briefing.
The national carrier's safety video for domestic services on its Boeing Co. 737 planes show pilot and cabin crew dressed in body paint, and nothing else. The crew's body paint mimics their regular uniform such that the subtle skin-tight difference is barely noticeable at first.
But the safety message is kept seemly by carefully chosen camera angles, which avoid baring staff's private body parts. A copy of the briefing has been posted on the popular Internet site, YouTube.
The safety video follows the same tactic as the airline's recent marketing campaign for its low-priced fares, which featured staff, including chief executive Rob Fyfe, adorned in only body paint.
Other related videos on YouTube include a behind-the-scenes video showing the airline crew getting their bodies painted, and an Air New Zealand commercial highlighting the humorous reactions of passengers upon seeing various crew dressed only in body paint.
The ad's conclusion shows two muscled male air crew passing by the airport's waiting area, prompting an old woman to comment: "Don't you just love a man in uniform?"
The gimmick may be in response to the overall decline in premium ticket sales during the economic crisis. With a report from abs-cbnNEWS.com
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